Design · Build · Develop / Los Angeles
A Studio City design-build firm creating high-end residences across the hills of Los Angeles. We buy the land, draw the house, build it ourselves, and answer for the result.
The firm
the design lab was formed in 2019 by two partners who had already built car washes, apartment buildings and custom homes separately, and who decided the interesting work was the part everyone else splits up: the design, the construction and the underwriting, held by the same people.
That is why our homes are drawn around what the market actually rewards, and why the numbers are real numbers rather than a pro forma we inherited. Every project on this site was acquired, designed, permitted, built and finished by our own team.
We work almost exclusively in the greater Los Angeles hills, where the site is half the design problem and where craft still moves the closing price.
Ali Noori & Haig Shirinian · Partners
Practice
Design, construction and development sit under one roof. There is no architect blaming the builder, no builder blaming the drawings, and no developer discovering the budget late. One point of contact from acquisition to punch list. See how a project runs
Eight years of design collaboration between the partners, applied to plans that read beautifully and also appraise.
Over thirty years of combined ground-up construction. Our own crews and long-standing trades, not a rotating cast of subs.
We underwrite, acquire and capitalize projects ourselves, alongside private investors who have been with us since the first deal.
Selected work
Every project below was designed, permitted, built and finished by our own team. Open any one for the full set.
Detail
Unlacquered brass, book-matched slabs, glazed tile, hand-set plaster. The line items that never survive a value-engineering meeting are the ones buyers remember.
Invest
What started as creating returns for friends and family has grown, entirely by word of mouth, into a group of outside investors who come back project after project. We are the sponsor, the designer and the general contractor, which is why our fee load is lighter than a typical development deal.
| Historical average ROI since inception | 31.85% |
|---|---|
| Target annualized return per project | 25% |
| Typical project duration | ~18 months |
| Real estate developed and built | $50M+ |
Figures reflect the firm's historical average across all completed deals since inception and are not a projection or a guarantee of future results. Nothing here is an offer to sell or a solicitation to buy any security.
Whether you own the lot, own the house, or want to hear about the next project we are capitalizing, both partners read what comes through this form.
